My Skills
Grid-based web layouts, UI / UX design, user-focused design, graphic design, fluid web design, Git / version control environments, journey mapping, user research, user testing, wireframing, mockups, prototypes, site maps, style tiles, and personas.
Work Experience
Frontier Communications - UX Designer
July 2022 to Present - Dallas, TX
New development. Stay tuned...
Southern Methodist University - Web & UX Designer
November 2018 to June 2022 - Dallas, Texas
- Applied Sitecore and WordPress as CMS platforms.
- Designed and developed dynamic, engaging web pages and web stories, administering Adobe XD as a collaborative design tool to conceptualize, construct, and deploy wireframes, mockups, and web prototypes.
- Created engaging user interfaces and web experiences that raised advertising impression by 12% (5.5M to 6.2M) and increased conversions by 13% (32K to 36K).
- Designed high-quality custom web and vector graphics/assets using Adobe Illustrator and Photoshop.
- Used Adobe Photoshop to enhance, compress, and make ready photography for digital usage.
- Managed source code collaboration through a web-based version control repository (GitHub & Sourcetree).
- Designed and launched over 20 featured web stories, the most successful of which increased click-through rates from the home page to the Admission website by 25%.
- Responsible for SMU’s partnership with Boston-based digital studio, Upstatement, which was chosen by leadership from a pool of hundreds of local and national agencies, to overhaul SMU’s website design, a nearly $1M project.
- Took the lead as SMU’s design voice during the project, collaborating with both in-house and external Upstatement creative and development teams.
- Led the rollout of a new website design system, a game-changer for SMU’s web presence, which saw overall home page engagement skyrocket from 10% to 15%.
- Used React to build prototypes within the new design system.
- Worked closely with developers and interdisciplinary creative teams, other schools and on-campus organizations, to re-introduce SMU’s digital presence using said design system framework.
- Designed and developed dynamic, engaging web pages and web stories, administering Adobe XD as a collaborative design tool to conceptualize, construct, and deploy wireframes, mockups, and web prototypes.
- Created engaging user interfaces and web experiences that raised advertising impression by 12% (5.5M to 6.2M) and increased conversions by 13% (32K to 36K).
- Designed high-quality custom web and vector graphics/assets using Adobe Illustrator and Photoshop.
- Used Adobe Photoshop to enhance, compress, and make ready photography for digital usage.
- Managed source code collaboration through a web-based version control repository (GitHub & Sourcetree).
- Designed and launched over 20 featured web stories, the most successful of which increased click-through rates from the home page to the Admission website by 25%.
- Responsible for SMU’s partnership with Boston-based digital studio, Upstatement, which was chosen by leadership from a pool of hundreds of local and national agencies, to overhaul SMU’s website design, a nearly $1M project.
- Took the lead as SMU’s design voice during the project, collaborating with both in-house and external Upstatement creative and development teams.
- Led the rollout of a new website design system, a game-changer for SMU’s web presence, which saw overall home page engagement skyrocket from 10% to 15%.
- Used React to build prototypes within the new design system.
- Worked closely with developers and interdisciplinary creative teams, other schools and on-campus organizations, to re-introduce SMU’s digital presence using said design system framework.
Dex Media / Thryv - Digital Website Consultant
August 2017 to October 2018 - Grapevine, Texas
- Web copywriting, SEO, and UI/UX design.
- Managed web content using a proprietary CMS platform and custom coding.
- Worked closely with SMBs to design websites that satisfied their business needs.
- Launched over 150 websites.
- Managed web content using a proprietary CMS platform and custom coding.
- Worked closely with SMBs to design websites that satisfied their business needs.
- Launched over 150 websites.
Freelance Web Designer - Various Local Clients
November 2015 to August 2017 - Dallas/Fort Worth, Texas
- Designed and developed custom, high-quality websites and digital assets.
- Created user-friendly interfaces and web concepts.
- Created user-friendly interfaces and web concepts.
Ameriprise Financial - Administrative Assistant
May 2013 to January 2015 - Hurst, Texas
- Set up and maintained digital client management system.
- Tracked all client and practice materials including business correspondence.
- Tracked all client and practice materials including business correspondence.
RadioShack Corp. - Sales Associate
July 2009 to May 2013 - Watauga, Texas
- Over 3 years of customer service experience.
- Merchandising of store products and displays.
- Merchandising of store products and displays.
Education & Certifications
Southern Methodist University - Dallas, TX
2019
User Experience Design Certification
The University of Texas at Arlington - Arlington, Texas
2014 - 2016
Bachelor's Degree in Communication Technology