My professional journey

• Design cart buy flow experience and user workflow that raised user engagement from 3% to 5% post launch.
• Conducted modular AB tests, analyzing and implementing findings, resulting in a 12% increase in user engagement, traffic, and click-through rates.
• Test various UI elements (i.e. CTA buttons) to determine language that received more engagement, improving user interactions by nearly 20%.
• Improved overall web performance metrics, increasing conversions from 8 to 10%.
• Designed UI elements like alert banners, modal windows, and other modular components that increased overall web traffic by 5% on both the Enterprise and Small Business web properties.
• Collaborate with back and front-end devs to improve site performance (load times and latency) by 8%.
• Design and lead the rollout of various landing page campaigns to promote new products and services, the top performing landing page drawing nearly 10% more users than any other page on the small business site.

• Created engaging user interfaces and web experiences that raised advertising impressions by 12% (5.5M to 6.2M) and increased conversions by 13% (32K to 36K).
• Designed and launched over 20 featured web stories, the most successful of which increased click-through rates from the home page to the Admission website by 25%.
• Responsible for SMU's partnership with Boston-based digital studio, Upstatement, which was chosen by leadership from a pool of hundreds of local and national agencies, to overhaul SMU's website design, a nearly $1M project.
• Led the rollout of a new website design system, a game-changer for SMU's web presence, which saw overall home page engagement skyrocket from 10% to 15%.
• Worked closely with developers and interdisciplinary creative teams, other schools and on-campus organizations, to re-introduce SMU's digital presence using said design system framework.

• Web copywriting, SEO, and UI/UX design.
• Managed web content using a proprietary CMS platform and custom coding.
• Worked closely with small to medium-sized businesses to design websites that satisfied their business needs.
• Launched over 150 websites.

• Designed and developed custom, high-quality websites and digital assets.
• Created user-friendly interfaces and web concepts.

Focus on user experience and interface design.